Under the campaign ‘From Grain to Gain” launched and sponsored by Fayrouz, a media visit was organized to the Malt Plant located in the industrial zone at 6th of October. The media visit was a great opportunity to view the process of transforming barley into malt and identify the highest level of quality and control standards at the plant.
The Malt Plant is known to be the first and only one existing in the whole African continent and specialised in producing malt; the key ingredient in producing the malt beverages. The media visitors went through the whole malting process starting from receiving the barley grains from the farms and up till malt is being transported to the plants to produce Fayrouz and other malt beverages.
Under the ‘From Grain to Gain’ campaign sponsored by Fayrouz and aiming at raising awareness about the nutritious, health, medicinal and economic benefits of barley, a farm visit was organized to one of the barley farms located at Wadi Al Natrun.
An avid group of media reporters participated in the visit and listened carefully to the experts’ presentation about the developments, researches, technical and agricultural support extended to the farms & farmers during the different phases of barley cultivation. The objective is to optimise the quality and the quantity of the crop yield thus ensuring a high quality malt beverage.
The presentation also highlighted the different types of barley and its compatibility to different soil types.